On-Page SEO Today - 8 Fatal Mistakes You Should Avoid Today
On-Page SEO, many of us view this matter lightly. When designing a website, we only give importance to the design, but we should keep in mind that in addition to the design, I have to create a site complying with Google’s Webmaster rules.
And that’s why many times, many people tell, “I’m doing everything right, then why isn’t my website ranking?” Most of the time, this types of questions are obvious and requests for analytics on the website.
The funniest thing is, when analyzing the site more than 80% of the time, I find that the on-page SEO of the site is not right.
I have seen and seen that from site radios to premium themes, premium logos, and even a good amount of backlinks, even though the site’s main structure on-page didn’t pay much attention to SEO.
This is what happened, after investing about $1000 behind the website and the site owner did not get the desired result.
So today, the topic is about some of the fatal mistakes of On-Page SEO and give you ideas on how to correct these mistakes. So let’s get started.
8 fatal mistakes of On-Page SEO
1. Not to use the correct page titles
The most important part of a page is the title of that page. It is through this title that the google search engine captures the idea of the entire content, which is the best search engine and as the most important part of OnPage SEO is the title tag.
The correct rules for making a title tag
- Titles need to be created between 50-60 characters, otherwise the ellipsis (…) will come out.
- Title must contain the main keyword optimized of your page.
Create meaningful and interesting titles.
- You can keep your brand name with the title.
- You can use the hyphen (-) or pipe (|) sign as the title separator.
2. Not using the correct page URL
The URL of the page and you have to optimize properly, otherwise you will suffer loss from both the user and the search engine. This is because the URL is considered one of Google’s ranking factors.
The correct rules for generating URLs
- URL should always be short.
- URL page is better to do with the main keyword.
- Must create a meaningful URL.
- It’s best not to use numbers in the URL.
- Use the hyphen (-) sign as the URL separator.
3. Not giving the importance of meta descriptions
Unpaid meta descriptions (meta descriptions) are a negative signal for SEO analysis. One study found that 25% of blogs published online do not have e-meta descriptions. That is, meta descriptions do not !!!
Click Through Rate (CTR) can be reduced if you do not provide meta descriptions. The reason behind this is that the reader gets a detailed idea of what your post is about by reading a meta description.
Therefore, before publishing the post, the meta descriptions should be given properly.
The correct rules for creating a Meta Description
- Meta Description 150-160 characters must be entered.
- The main keyword should be placed in the Meta Description.
- Must create meaningful Meta Description.
4. Not giving ALT text in image
We all want to get a visit from Google search engine results. But did you know that beyond the original search results, a good amount of visitors from image search come to the website ranking. 26.2% USA, search through Google Image Search.
If you do not correctly ALT tag the image uploaded in the post, then your image will not be at the top of the search result like in the image search, which is why you will lose some valuable traffic.
Therefore, before publishing a blog post, one must be careful whether the ALT tag is correctly (optimized for keywords) in the image.
The correct rule for writing an ALT tag
- ALT tag should always focus on keywords.
- Use space e as word separator in the ALT tag.
- The ALT tag should not use any sign.
5. Not using Heading tag properly
The Heading Tag is commonly used to refer to an article in search engines and visitors. There are 6 Heading Tags in total, H1-H6
The highest priority is the H1 tag, and then it gradually decreases in importance.
The proper rule of writing the Heading tag
- The title of the page must use the H1 Heading Tag.
- It is best to use the H1 tag only once on a page.
- It is better to tag the important headings in your page in the H2 / H3 tag.
- In this case, the H2 / H3 tag can be used more than once.
6. Internal link & external link
When you write a blog, there are two types of internal and external links. If you notice each of my blog posts, you can see the internal links as well as the external links I do.
The correct rules for linking
- When linking, keep in mind that the content of the Destination page is analogous to the Anchor text.
- In case of Internal Links, Attribute Link, In case of Do-Follow and External Link, Attribute, No-Follow is better.
7. Not having a mobile friendly design
Website optimization is now considered one of the most important ranking factors for mobile. The reason behind this is that there was a time when Google Desktop and mobile versions would index the web page 2 times for 2.
But Google has announced through a announcement that they will index the web page for mobile only from now on which Mobile First Indexing will go for the desktop view.
Now if your website is not mobile optimized then this is a very big negative sign for your website’s racking up.
According to Google, 58% of search comes from mobile, so your website must be mobile friendly. You can use any SEO tools for this.
You can check whether your website is mobile friendly or not. Check your site by clicking on the link below.
Mobile friendly website check here
8. Slow page loading speed
We all know that the loading speed of the website is as good as the website. I mentioned earlier in a post that if a site is not opened within 5 seconds after clicking on a website, 7 out of 10 visitors press the back button.
That is, 7 out of 10 people do not visit this website. As a result, the bounce rate of the entire website increases. And if the bounce rate is too high, the website will have the possibility of eating a penalty or losing its rank. Check the SEO of your site by SEO checker to make sure of many issues.
According to Google search SEO, 53% of users leave your website on mobile, if the page takes more than 5 seconds to load. So your website’s loading speed must be fast.
Check your site by clicking the link below to know the loading speed of your website.
Low quality content
One of the things we’ve heard the most often since the era of online marketing is “Content is King”. But Google is currently penalizing websites for thin content.
Thin content here means content with small or low data. The content of that word is considered standard on any web page.
Google always wants your content to be informative and read as if people can learn something. Now if all the pages of your website are 150-300 words, then it means that the reader will not be able to learn much from now. That’s why Google penalties for this thin content are showing a lot.
However, you should not forget about off-page SEO. Because after a pause you will need the right off-page SEO analysis technique, which will help your site get good quality backlinks and improve your site’s ranking on the search results page.
Hope you like today’s article on On-Page SEO mistake. Be sure to share the article on your social media.
And of course I hope you can comment on the comment section. I’ll talk to you about a new topic soon. Thanks.
Also this post is inspired by following posts:
FAQ - On-Page SEO
What is SEO on page?
On-page SEO is one kind of prectice to optimize and rank higher web pages. It can help to generate more organic traffic to the web pages.
Why is on page SEO important?
Search engines can understand the web page better by on-page seo, in other word it can understrand your website better by using on-page seo (Google SEO).
What are SEO backlinks?
Backlinks are very important for websites becauses it helps to generates much more traffic to the website. SEO backlinks helps to make higher raking of the websites.
What are good backlinks?
Backlinks which gives a website good earning and traffic is called good backlinks. Healthy backlinks can leads to desirable earnings to a website. SEO marketing and internet marketing can create quality backlinks as well.
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